Hospital Marketing is Becoming Increasingly Important

How a Well-Planned and Well-Implemented Marketing Strategy Can Attract New Clients

Christiane Kühl |  16.03.2016

Changing health systems and uncertain financial situations are forcing hospitals around the world to better promote themselves to patients and referrers in order to stay competitive. However, marketing measures vary greatly across institutions and countries.

 

Fotos: Sebastian Forkath


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The statements by Siemens’ customers described herein are based on results that were achieved in the customer's unique setting. Since there is no "typical" hospital and many variables exist (e.g., hospital size, case mix, level of IT adoption) there can be no guarantee that other customers will achieve the same results.